This month I wanted to congratulate Alain and Ofelia, on behalf of the Communication’s Committee, for their recent work on our website and highlight a few of the changes that have happened; these were recently covered by them in the recent September Compass issue. The revamp of the resources section deserves special mention as it has made navigation and access to recorded materials very straightforward for members. Ofelia very kindly shared web analytics insights to answer the question: “Who is looking at our website?”
The Communication’s Committee recently undertook the important task to ensure that our website is up-to-date and use friendly for members. It was very useful that both took the time to share about the changes in the recent September Compass issue.
I thought it was especially important to highlight the resources part of the members only section, and in particular to point out the many recorded lectures we have in our archive. Recordings from the last five congresses prior to 2020 are available for members and feature numerous excellent and still very current information. There are also two regional meetings (Vellore, India and Kusadasi, Turkey) featuring six presentations.
The Immunosuppressive Drugs Committee are especially thoughtful to record and share their initiatives and there are recordings from two events featuring eight presentations by very prominent members. Finally, an event hosted by the Japanese Society of Therapeutic Drug Monitoring features a special lecture by Prof Loralie Langman.
In total, as Alain highlighted in the Compass, there are some 100 presentations available, more than half of which were recorded at our most recent in-person congress at Foz de Iguassu in 2019. Members who attended our 2020 digital congress received recordings of all presentations by email.
The next section summarised Google Analytics information about the website in the September Compass. We receive some 1300 visits by 964 users monthly, and a good proportion of these (41%) are direct visits that do not go through a search or social media. United States and India are the countries represent the greater part of visits. The age demographic with the greatest representation (by a fair amount!) is 25 to 34 years – so our Young Scientist’s must be doing the right things to attract visitors to our site. In July, Twitter was the primary social media source to direct site visits, and the blog piece about Young Scientist’s experiences during the pandemic was the main reason visitors reached our site by Twitter (lovely to see this!).
Of course, it is not only members that visit the site, and we see this reflected by our homepage page representing the greatest part of site visits by page, and organic search being the greatest source of traffic (50%).
A big thanks to the Communication’s Committee for ongoing work on our website and for reporting the changes in the recent Compass. I hope you all take a moment to take a look, and especially consider the resources available. I would highly recommend selecting a few presentations to include in your professional development plans, and – of course – keep an eye for developments and more resources as they arise.
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